The Midterm Mistakes

By Lucius Gantt

America's major political parties will never change. Democratic and Republican political consultants and advisors will continue to get paid millions in every election cycle regardless of how well or how poorly they do, or did, their political jobs and assignments.f

The 2026 midterm election may be the most consequential election in United States history. If Democrats fail election opportunities in Congressional contests, Donald Trump may be the last elected United States President ever!

I communicated with both major political parties. They ignored the comprehensive and expert proposal on how to target voters, motivate voters, inspire voters, insure major increases in voter registration and voter turnout, perfect specified voter delivery systems in designated cities, states and political districts, and how to effectively communicate political messages with registered voters in urban, rural, high income, lower income, and other designated communities of voters of different ethnicities and racial backgrounds.

If you don't know, desired political consultants are on the payrolls of political parties, political committees, and the staffs of elected officials year round.

Mothers, if your baby is fortunate to get a political consulting job, they could get paid well over $100,000 a year, election year or not, for as long as they live!

Now, politicians are happy to give the "consultant" title, to Blacks and Hispanics they can control. Politicians love working with government and campaign staffers they can control. What "control" means is "lie when you're told to lie!"

For example, the staff knows who the girlfriend is or who the side piece is, the staff knows when elected officials skip votes or meetings, and they know the racial make ups of everyone who gets paid. If you tell the truth, you're fired!

Today, the elected officials you voted for and you expected to fight for you on the government battle field are tasked with protecting the Constitution and defending American democracy.

The consultants hired by Kamala Harris and the Democratic National Committees, along with state Democratic committees used tactics that were used in 1954 to win an election in 2024 and failed miserably even though the Kamala campaignhad more campaign money than the Trump campaign.

No disrespect, I can tell you exactly why the loss was devastating. The political timing was off, the political messaging was off, voter relations were unreliable, non-white political media was ineffective, and a voter delivery system was invisible.

Political insanity comes when you continue to use losing tactics and expect to get winning results.

Don't hire me. I want pay similar to what white consultants get. I don't want a job. I don't want two-minute segment of talking point chatter on "Morning Joe".

Civil Rights leaders will get some chump change. A few religious leaders will get some breadcrumbs and thousands of Black volunteers will get a cheap t-shirt, a slice of cold pizza, and a hot soda to knock on doors of people who already voted during early voting.

Politics and money are always parallel. Wherever you find one the other will be lurking around close by.

If the biggest Black newspapers get 10 or 20 thousand dollars, the editors will be happy. Lord help them!

I began my media career at WSB-TV in Atlanta a very long time ago. In the 2024 election year, WSB sold $89 million dollars worth of political advertising.

The TRUTH can get you a political victory but the lies can get you a political career.

After Kamala lost, many of the staffers on her payroll that she loved couldn't wait to talk about how bad she was after her defeat.

Go figure. I can't make this stuff up!

Thank you TGR family for your love and support.